Amber’s top 10 good AR design principles

Amber’s top 10 good AR design principles

In the world of product design, simple is in. Dieter Rams 10 Principles of good design is what drives Apple’s unmatched success. It worked for computers, so why not AR experience design. 1. Make it innovative Isn’t AR already innovative? Challenging the status...
The next leap forward in architecture

The next leap forward in architecture

Although hyper-realistic computer-generated renders have been around for a long time in architectural circles, it is surprising that architects have yet to catch on to the next phase of interactive technology—augmented reality (AR)—to help in their design process....

Giving big data a visual kick

There’s a growing school of thought that humans’ ability to collect and generate data exceeds our ability to analyse it and share it (we’re talking zettabytes on the web … look it up and be astounded). So what mechanisms do we have that can help us understand...

Skipping all the way to Melbourne ARt Fair

Last week at the Melbourne Art Fair we gave an extra layer of animation to a painting of Victoria’s iconic Skipping Girl Vinegar sign—the nation’s first animated neon sign—for the Melbourne Art Fair. We worked with sound designer George Vlad to create an ambient...