APositive Augmented Reality

Touch, explore, listen, watch, play. At APositive we use augmented reality (AR) to surprise, intrigue, educate and invite a response from your audience.

About Us

APositive is a national and international award-winning digital agency that blends your speciality subject with cool technology to create irresistibly interactive user experiences. Touch, explore, listen, watch, play. We use augmented reality to surprise, intrigue, educate and invite a response. We create custom AR applications for a broad range of subjects including, heritage, exhibitions, pure art and tourism. A full-service shop, we manage the entire AR process.

What some of our highlights

AR Billboard

Our AR Billboard is a state of the art advertising platform for tourism, expos, events and more. Designed for deep engagement in areas of high foot traffic. The app is completely device-free – the user can simply walk up and participate. The app uses sophisticated gesture and face tracking, AR and gamification to deliver an experience that is out of this world. The app captures detailed analytics on the user and can even tell when they are smiling! Get in touch to see how our talented team can turn your exciting subject matter into an AR experience.

Sydney Morning Herald

Barangaroo artwork takes Indigenous women into an augmented reality world.


ABC News 24

Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are watching it.


Creating a Pokémon Go-style app for your business

Bit News

Creating a Pokémon Go-style app for your business

Amber Standley spoke to BIT about developing a mobile AR app – and how augmented reality can be applied to business.

Pokemon go augmented reality catches the imagination of business and marketing

Sydney Morning Herald

The game uses a “simple but good example” of augmented reality, according to founder and director of Canberra-based company A-Positive, Amber Standley.


Startup Smart

Australian startup wins an award for its augmented reality soundscapes

An innovative augmented reality app called Arboretum, which overlays location-aware soundscapes over the National Arboretum, has been named as one of the joint winners of NICTA’s Digital Canberra Challenge.

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The Australian

Ms Standley is convinced that the technology is here to stay. “It’s bringing a fantasy to reality and this technology is going to infiltrate every industry in the near future,” she said.



Sydney Morning Herald

Canberra start-up bringing new life to augmented reality

In a digital-dominated world it can take more than a pretty picture to attract people to a display or a product. From alumni portraits to rocks and even a baby Skywhale, Ms Standley, 30, is now a leader in bringing a range of objects to life.

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Her Canberra

Meet the Game Changer

Game changers are those visionaries who change the status quo, shift our thinking and disrupt whole industries. We caught up with Amber Standley, whose business APositive is changing the way we experience advertising, digital content and interact with data.

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Startup Smart

Canberra start-ups to showcase creativity at Festival of Ambitious Ideas

Thirteen Canberra-based start-ups are set to share their plans and visions this week at the second Festival of Ambitious Ideas, launched to showcase and encourage innovation in the Australian Capital Territory.

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Canberra Times

Augmented Reality app brings Mt Stromlo heritage to life.

ANU Vice Chancellor Professor Ian Young praised the rebirth of the Mount Stromlo site as a more flowing and connected experience with augmented reality.

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City News

E.L.K Descends on the Archibald again

RECLUSIVE Canberra-raised stencil artist Luke Cornish (E.L.K. to you and me) has teamed up with augmented reality expert, Amber Standley and well-known former Canberra photographer Cole Bennetts to create an entry to the Archibald Prize that he claims is “like no other.”

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The 8 Benefits of AR

AR has a place in every business. Its value as an engagement tool is exponential and limited only by the imagination.

Become a market leader

Differentiate yourself from the competition and have audiences see your business as relevant and progressive. But be quick. It won’t be long before AR becomes as essential as having a website or a Facebook page.

Save money

Where organisations may have required physical elements to communicate with or market to audiences in the past, AR can provide the virtual equivalent that can be fully scaled and flexible enough to modify as needed.

Boost ROI

Retailers, cultural institutions, and charities are all seeing ROI benefits.

Track use

Anything digital can be tracked more easily than something physical. That means a greater return on investment because you can get a sense of length of interactions, the type of data sought, and the actions taken.

Increase available information

Provide richer and deeper content on a product, experience or scene with data, video, sound, gaming, graphics, text, web links, coupons, competitions and more.

Foster social share

The novelty, entertainment and interactivity generated by augmented reality frequently compels people to share their experience through social media network, multiplying your marketing leverage.

Reduce errors

Use AR to demonstrate a procedure or the function of any device. AR training can be repeated again and again without the need for physically resource-intensive training.

Make existing communication assets work harder

Use AR to drive consumers directly to existing promotional collateral such as video, audio and websites, without incurring further costs.

Joint Winner

APositive were joint winners in the Canberra Digital Challenge for the augmented reality app ARboretum. The team  took home 10k in prize money and are currently looking at rolling out the app across the National Arboretum.

Canberra Digital Challenge


National Trust of Australia awarded APositive’s augmented reality app ‘Mt Stromlo Heritage Trail’ a Heritage 2015 award for Significant Contribution to Heritage Conservation.

National Trust of Australia

3rd Prize

APositive founder Amber Standley and her team took out 3rd prize for their augmented reality wearable app ‘Plucky’ at the Augmented World Expo (AWE 2014) Wearables Hackathon. The Hackathon was held by Augmate and sponsored by Epson & Arqetype, in  Santa Clara Convention Center, Silicon Valley.

AWE Hacks

$50,000 Innovation Connect Grant Recipient

APositive was awarded $50,000 to develop a proof of concept for EnergyOpp a behaviour change platform designed to address energy waste caused by a building occupants.



APositive was a finalist in two categories for US Design, Art + Technology Awards, Interactive Exhibition and Creative Technologies Summit, Pittsburgh May 7-8, 2014

Pittsburgh DATA awards


Whether it is smart phone, smart tablet or large screen based augmented reality that you need, we can help. If you’re not too sure of how augmented reality might fit in your business, we offer a number of packages to whet your appetite.

AR consulting

Need a thorough analysis of how AR can benefit your business? We can consult on AR experience design (strategic, NOT technical!) on an hourly basis. We also offer AR 101 and AR Design thinking workshops – the perfect way to start jour AR journey.

APositive Augmented Reality app

The AR app is the ‘engine room’ that provides for all AR experiences. Not all AR apps are created equal. Ours has quick user-friendly FREE download and operation; flexibility; sustainability; and quality assurance.

Client Branded AR Apps

If you are looking to really drive home your brand, we can create your own custom-branded AR app for iPhone operating system (iOS), Android or desktop.

AR experience design packages

We put your AR app to work by generating exciting experiences for your clients. Our packages can incorporate video, holograms, 3D models, 3D animation,  360-degree panoramas, soundscapes, advanced interaction and gamification.

What our clients say about us

If you’re looking to take the next step into the future with a talented visual communicator who takes the time to listen, provide grounded explanations of the highly technical world she inhabits, and produce outcomes that wow, Amber is the perfect partner.

Sharon Phillips

Manager, Ginger Up Communications

Highly responsive, excellent communicator, amazing designer – Amber and APositive have it all.

Dr Belle Alderman, AM

Director, Lu Rees Archives of Australian Children’s Literature Inc

[this is] one of the best responses to a design brief that we have seen … Anna Pino

CEO, Lighthouse Business Innovation Centre

Contact us

Join the AR revolution!

Don’t let the technology faze you … Augmented Reality (AR)  is an accessible and effective tool many sectors are embracing.

At APositive we can help you join the revolution because we’re experienced at getting the best result out of this creatively-driven technology.



Amber’s top 10 good AR design principles

In the world of product design, simple is in. Dieter Rams 10 Principles of good design is what drives Apple’s unmatched success. It worked for computers, so why not AR experience design. 1. Make it innovative Isn’t AR already innovative? Challenging the status... read more